Fitur Madrid 2020 celebrates its 40th anniversary with these novelties

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Fitur Madrid 2020 celebrates its 40th anniversary with these novelties


Get ready for the event that opens the calendar of global fairs. Learn all the details of the new edition of Fitur Madrid 2020, which turns 40 this year!

The business sector starts the year with one of the most important events of the international fairs calendar. From January 22nd to 26th, the Madrid Fair (Ifema) will host the 40th edition of Fitur Madrid 2020. A key meeting for tourism professionals, but also for many others interested in an industry that covers many sectors. We´re talking about management positions related to the presidency, marketing, sales, consultants or executives, among others.

Fitur Madrid 2020 hopes to surpass the incredible figures that it already reached last year, edition in which 165 countries, 10,487 exhibiting companies and more than 253.00 attendees  took part. The news that the event brings in its 40th edition will make it, once again, the best international tourism fair.


The news that Fitur Madrid 2020 brings

Madrid dresses up during the last week of January to become the center of attraction for tourism professionals around the world. In a new edition of Fitur, which aims to be the most international and professional, Ifema will expand its exhibition area along 10 pavilions, where sustainability, technology and specialization will continue to be the main axis of this world event.

Fitur Madrid 2020 expands its space

The organization of the event has expanded the exhibition area due to the greater participation of companies and destinations in this special event. In this way, the fair will run through the 10 pavilions of the central axis of the enclosure. This growth implies the incorporation of Hall 1, which will be led by Africa, which leaves Hall 6 for the Asia-Pacific region. The rest of the areas and corners of the world maintain the distribution of previous editions.

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Content specialization in Fitur Madrid 2020

In addition to the destinations, this international tourism fair has specialized tourism areas, such as Fitur Salud, Fitur Gay, Fitur Festivales, Fitur MICE & Business and FiturTechY, to which, last year, Fitur Cine and Fitur Music joined within the festival branch. With this, the organization continues to strengthen this specialization with the objective of seasonally adjusting sun and beach tourism.

In addition, to all of them this year is added Fitur TALENT, the new monographic space dedicated to the talent, skills and professional capacity of people who participate in the tourism industry. This new area will have an exhibition space and will pursue the objective of innovating and enriching the strategy of tourism companies, management and talent acquisition through tourism, workshops and meetings . A very interesting section for the hospitality industry, airlines and transport companies, travel agencies, universities and business schools and much more.

fitur madrid


The professionalization and internationalization of Fitur

Fitur is also the perfect opportunity to do some networking in Madrid during these days. The 40th edition of the tourism fair in the capital wants to be remembered for the professionalism, representativeness and internationality of its content. Along these lines, the organization has opted to strengthen international guest programs and also increase the number of meetings on the B2B agenda, through Fitur B2B MATCH and Fitur MICE.

With these appointments, professional contact and commercial exchange between companies from any part of the world is favored. A key action, therefore, to help position this event as the most important in the international tourism industry.

madrd fitur


Other news of Fitur Madrid 2020

If last year it was the Dominican Republic, 2020 will have the South Korean edition as a partner of the Madrid Fair. Thus, the promotion and communication of this great event will be much more significant by including, among its partners, an event that received more than 15 million international tourists in 2018 and that is becoming a growing attraction for Spaniards, according to the organization of the event. A union of forces that takes place on the 70th anniversary since the diplomatic relations between our country and this Asian nation began.

Ifema also points out that knowledge content will be another of Fitur's main points. For this reason, there will be a complete program of conferences in all the specialized areas of the event and in the activities promoted by entities such as the World Tourism Organization, the Ibero-American Conference of Tourism Ministers and Entrepreneurs or EXCELTUR, among other associations.

Now that you know the most important news of Fitur Madrid 2020, it is time to plan your trip to enjoy them. What is already a no brainer is the place to stay: Intur Palacio San Martín hotel is the perfect place to rest after an intense day and, in addition, one of the best hotels with meeting rooms in the city. Located in the heart of the capital, it is perfectly connected by public transport with Ifema. Make your reservation now!

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